Kettle & Crate
Chef-built meal kits · kettle.son.localhost · Static demo
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Reading Kettle & Crate · 5 open recs · 5 context sources synced
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#growth-teamFinance syncMon stand-upCMO memo+1 more
Morning. I've read overnight data for Kettle & Crate and the latest team threads. Three things stand out: • Net contribution is positive at £548k/mo, but you're 8 pts below the CFO's EoQ target. • Discounting share crept to 4.6% of revenue — biggest drag on net contribution. • Day 12-21 churn is the real bottleneck, not CAC. Watch item: m1 retention at 58.9%. Where should we go first?