// Field notes from the founders
Blog
AI is single-player but your D2C business is multiplayer
July 14, 2026The AI dump in Slack is the fifty-slide deck reborn — a context-free monologue nobody reads. Why AI is still single-player, and what multiplayer AI looks like for a D2C team.Julian Aylward · Co-Founder / Chief Data OfficerWhy the next wave of AI is about structured data — a D2C take
June 25, 2026Models don't fix bad inputs, they launder them. Why the frontier has moved from the cleverest prompt to the right, structured context — and what that means for a consumer brand.Julian Aylward · Co-Founder / Chief Data OfficerAI has made your silos worse
June 22, 2026AI didn't dissolve the silos between tools — it quietly rebuilt them between people, invisible inside private chat threads. The pillar post of the series.Julian Aylward · Co-Founder / Chief Data Officer