APPROVAL-GATED · REVERSIBLE · LOGGED

An AI Growth engine for D2C subscription e-commerce brands.

Nothing moves without your approval. Signal over Noise connects Shopify, Klaviyo, your subscription platform and your ad accounts, rebuilds the CAC and LTV you can actually defend, then proposes the next move and runs it once you say yes.Connected in 30 minutes · Shopify · Klaviyo · Recharge · Meta · Google · From $500/month
AWAITING APPROVAL · META ADS2.3x
Pause the Quick Start campaign.Day-12 churn on the July TikTok cohort is running 2.3x baseline, and this campaign is where it enters.
ChangesCampaign status → paused
InMeta Ads · Quick Start, 2 ad sets
ReversibleOne click, for 14 days
Change · Reject
RECHARGE · META ADS · KLAVIYO — CONFIDENCE HIGH
Approve →
Blended CAC
$41.20+14%
90-day cohort LTV
$118-9%
Built by operators from
  • Mindful ChefMindful Chef
  • Nature's MenuNature's Menu
  • Bella+DukeBella+Duke
Used by
  • AttacusAttacus
  • CowshedCowshed
  • Water2Water2
  • Water2skinWater2skin
  • Amiko & FriendsAmiko & Friends
  • PommePomme
  • Good Day OpticsGood Day Optics
  • NutriseedNutriseed
WHAT IT DOES

Trust the numbers. Move the lever. Decide as a team.

Not a dashboard, and not a bag of agents.
01

Numbers you can defend

CAC and LTV rebuilt from raw Shopify, Klaviyo, subscription and ad data on one definition, cited to source.
02

One place to act

Approved moves execute where they land: ad sets and budgets, landing pages, PDP and checkout, lifecycle flows.
03

Decisions that survive the week

Every call becomes a shared thread the growth lead, the CFO and the analyst work inside — in the app, in Slack and in Teams.
OPERATOR CONTROL

It proposes. You approve. It executes. You can undo.

Every action passes the same gate: what will change, in which system, what it should move, and a one-click reverse.
01

Propose

Each move arrives with its evidence and its expected effect, cited to source.
02

Approve

You approve, change or reject. Permissions are role-scoped: spending and publishing are separate rights.
03

Execute

The approved move runs in the system it belongs to. No copy-paste, no handover.
04

Reverse

One click puts it back, and the log keeps who approved it, when, and on what evidence.
Every action logged
Reversible by default
Role-scoped permissions
Data stays where it lives
UK and EU data residency

We stopped arguing about whether the numbers were right — and started deciding what to do with them.

Finance lead · UK D2C subscription health brand
Integrate with your stack
ShopifyRechargeKlaviyoMeta AdsGoogle AdsStripeGA4TikTok AdsAttentiveGorgiasZendeskOkendoYotpoTriple WhaleAnd 3000+ integrations more
Reconciled rather than merely connected, so the conflicting numbers across your stack resolve to one you can defend.
PROOF

What changed at two brands.

Jared Szuch, Founder & CEO of Good Day Optics
Good Day Optics · Ski and mountain-bike goggles · Edmonton, Alberta

Good Day Optics closed October 25% above the top of its revenue target, three weeks ahead of the deadline.

“The flow improvement and actually generating revenue… then it’s a no-brainer. Who says no to using something that has already made you more money than what you were currently doing?”
Jared SzuchFounder & CEO, Good Day Optics
above the top of the monthly revenue target in October
+25%
above the floor for revenue per marketing dollar in October
+44%
below the ceiling for the cost of acquiring a new customer in October
−20%
weekly revenue from the four rebuilt email flows, against the flows they replaced
3.8×
UK D2C pet food

Answers in seconds, not days.

One place to ask the business anything, unifying Notion, GitHub and Klaviyo with live company context. Answers link back to source, so claims are verifiable rather than remembered.
Time to answer
Hours → seconds
It moved information-gathering off people’s calendars and into a shared system — so the team spends its time deciding, not chasing.
Good Day Optics is named with its permission. The pet food engagement is under NDA and described by sector and geography only. Every figure shown is a measured result rather than a model.
PRICING

From $500 a month. No application, no gatekeeping.

Operating subscription

Start on a proving run against your live operating questions: sources connected, CAC and LTV rebuilt, first approved moves executing inside two weeks. It rolls straight into the monthly subscription at the same price.
Core integration in 30 minutes — Shopify, Klaviyo, your subscription platform, Meta and Google
CAC and cohort LTV rebuilt on one governed definition, cited to source
Execution across ads, landing pages, PDP and checkout, and lifecycle flows
Every action approval-gated, logged and reversible
Shared decision threads in the app, Slack and Teams

From $500/month

Subject to company size, usage and number of seats.

One growth engine for the whole subscription team.

Sign up to run Signal over Noise against your live operating questions. From $500 a month, no application and no lock-in.
© 2026 Signal over Noise
Signal over Noise AI Ltd · Registered in Scotland · Company number SC890775
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