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// APPROVAL-GATED · REVERSIBLE · LOGGED

The AI brain that runs D2C subscription growth.

Nothing moves without your approval. Signal over Noise connects Shopify, Klaviyo, your subscription platform and your ad accounts, rebuilds the CAC and LTV you can actually defend, then proposes the next move and runs it once you say yes.
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Connected in 30 minutes · Shopify · Klaviyo · Recharge · Meta · Google · From $500/month
AWAITING APPROVAL · META ADS2.3x
Pause the Quick Start campaign.Day-12 churn on the July TikTok cohort is running 2.3x baseline, and this campaign is where it enters.
ChangesCampaign status → paused
InMeta Ads · Quick Start, 2 ad sets
ReversibleOne click, for 14 days
Change · Reject
RECHARGE · META ADS · KLAVIYO — CONFIDENCE HIGH
Approve →
Blended CAC
$41.20+14%
90-day cohort LTV
$118-9%
// WHAT IT DOES

Trust the numbers. Move the lever. Decide as a team.

Not a dashboard, and not a bag of agents.
01

Numbers you can defend

CAC and LTV rebuilt from raw Shopify, Klaviyo, subscription and ad data on one definition, cited to source.
02

One place to act

Approved moves execute where they land: ad sets and budgets, landing pages, PDP and checkout, lifecycle flows.
03

Decisions that survive the week

Every call becomes a shared thread the growth lead, the CFO and the analyst work inside — in the app, in Slack and in Teams.
See how it works
// OPERATOR CONTROL

It proposes. You approve. It executes. You can undo.

Every action passes the same gate: what will change, in which system, what it should move, and a one-click reverse.
01

Propose

Each move arrives with its evidence and its expected effect, cited to source.
02

Approve

You approve, change or reject. Permissions are role-scoped: spending and publishing are separate rights.
03

Execute

The approved move runs in the system it belongs to. No copy-paste, no handover.
04

Reverse

One click puts it back, and the log keeps who approved it, when, and on what evidence.
Every action logged
Reversible by default
Role-scoped permissions
Data stays where it lives
UK and EU data residency

We stopped arguing about whether the numbers were right — and started deciding what to do with them.

Finance lead · UK D2C subscription health brand
// Integrate with your stack
ShopifyRechargeKlaviyoMeta AdsGoogle AdsStripeGA4TikTok AdsAttentiveGorgiasZendeskOkendoYotpoTriple WhaleAnd 3000+ integrations more
Reconciled rather than merely connected, so the conflicting numbers across your stack resolve to one you can defend.
// PROOF

Two builds, under NDA.

UK D2C subscription health · seven-figure monthly acquisition spend

Cohort LTV forecast to within 3.6% of actual, four weeks in.

Cohort retention rebuilt from first principles, with a predictive LTV model on top. Spend decisions that used to wait on 3-, 6- and 12-month actuals now run on a four-week forecast.
Forecast error at week four
3.6%
UK D2C pet food

Answers in seconds, not days.

One place to ask the business anything, unifying Notion, GitHub and Klaviyo with live company context. Answers link back to source, so claims are verifiable rather than remembered.
Time to answer
Hours → seconds
It moved information-gathering off people’s calendars and into a shared system — so the team spends its time deciding, not chasing.
Both engagements are under NDA. Brands are described by sector and geography only, and every figure shown is a measured result rather than a model.
// PRICING

From $500 a month. No application, no gatekeeping.

Operating subscription

Start on a proving run against your live operating questions: sources connected, CAC and LTV rebuilt, first approved moves executing inside two weeks. It rolls straight into the monthly subscription at the same price.
Core integration in 30 minutes — Shopify, Klaviyo, your subscription platform, Meta and Google
CAC and cohort LTV rebuilt on one governed definition, cited to source
Execution across ads, landing pages, PDP and checkout, and lifecycle flows
Every action approval-gated, logged and reversible
Shared decision threads in the app, Slack and Teams

From $500/month

Subject to company size, usage and number of seats.
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One brain for the whole subscription growth team.

Sign up to run Signal over Noise against your live operating questions. From $500 a month, no application and no lock-in.
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