USE CASE · NON-EXECUTIVE DIRECTORS AND ANGEL INVESTORS
Signal over Noise for NEDs and angel investors
Signal over Noise gives non-executive directors and angel investors board-ready growth numbers without operational access. CAC and LTV are rebuilt on one governed definition cited to source, every growth action is approval-gated and logged with its evidence, and decision threads record why each move was made.By Tushar Kaul, Co-Founder · Published 22 September 2026
THE JOB
What marketing metrics should a NED ask for?
The board pack shows marketing’s numbers, nobody in the room can trace them to source, and challenge sessions stall because there is no shared fact base to challenge from.Oversight runs on trust. A question about payback takes a week and a spreadsheet to answer, and by then the meeting has moved on.
ONE NUMBER
What changes when the board pack cites its source?
Answers in seconds instead of hours.
The board pack carries numbers with their source rows behind them, and every growth action since the last meeting sits in a log with its approver, its evidence and its expected effect. The challenge session starts from a shared fact base.
Time to answer
Hours → seconds
A measured result, not a model. UK D2C pet food brand, one place to ask the business anything across Notion, GitHub and Klaviyo, under NDA.
HOW IT HELPS
How does Signal over Noise help a NED or angel investor?
Board-ready numbers
One definition, cited to source, the same every month.
Governance built in
Spending and publishing are approval-gated and role-scoped.
The why beside the what
Decision threads record the evidence and reasoning behind each move.
Oversight without operational load
No logins, no dashboards to learn, just defensible numbers.
PROPOSE · APPROVE · EXECUTE · REVERSE
How does approval gating show up in the board pack?
The loop is a governance chain: propose with evidence, approve with role-scoped rights, execute, reverse if wrong, and the log records who approved what, when, and why. The ledger below is a board pack read against the reconstruction.
01
Propose
Each move arrives with its evidence and its expected effect, cited to source.
02
Approve
You approve, change or reject. Permissions are role-scoped: spending and publishing are separate rights.
03
Execute
The approved move runs in the system it belongs to. No copy-paste, no handover.
04
Reverse
One click puts it back, and the log keeps who approved it, when, and on what evidence.
Hollow Oak Pet Co · board pack
Blended CAC
Meta$31
Finance$58
Reconstructed$47 · new-customer, fully loaded
90-day cohort LTV
Board pack$84
Reconstructed$62 · net of refunds, discounts and fees
CAC payback
Growth1.5 months
Reconstructed2.3 months
Illustrative example on invented brands. The figures are not from a customer.
MEASURED
What has it changed in a boardroom?
A measured result
Cohort LTV forecast within 3.6% of actual at week four, in one engagement.
A measured result, not a model. UK D2C subscription health brand, seven-figure monthly acquisition spend, under NDA.
Forecast error at week four
3.6%
In their words
We stopped arguing about whether the numbers were right — and started deciding what to do with them.Finance lead · UK D2C subscription health brand
FAQ
What do NEDs and angels ask before the next board meeting?
Ask for one definition, the source data behind it, and the forecast error history. A CAC that cannot name its inputs and an LTV that cannot show its cohort curve are opinions, not numbers.
Nothing spends or publishes without a named approver holding the right role. Spending and publishing are separate rights, and every approval is logged with the evidence it rested on.
The action, the approver, the time, the evidence and the expected effect, for every move. Any move reverses in one click for 14 days.
No. Decision threads and board-ready numbers come to you in the app, Slack or Teams. The company owns the workspace and its approvals.
Approval-gated means every move is proposed with its evidence and expected effect, and nothing spends, publishes or pauses until a named approver with the right role says yes. Approved moves are logged and reversible in one click for 14 days.
From $500/month, no application, no lock-in. Subject to company size, usage and number of seats.
Board-ready numbers, without the logins.
Book a call about the companies you sit with, or refer one through the partner program.