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USE CASE · AGENCIES

Signal over Noise for agencies

Signal over Noise ends the numbers argument between agencies and clients. CAC and LTV are rebuilt from the client’s raw Shopify, Klaviyo, subscription and ad data on one governed definition, cited to source. Every action is client-approved, logged and reversible, and decisions live in shared Slack or Teams threads, so the agency spends its time deciding, not defending reports.By Tushar Kaul, Co-Founder · Published 22 September 2026 · Updated 26 October 2026
THE JOB

How do we prove agency ROI to clients who count differently?

Client churn dies in the gap between your numbers and their platform numbers. Every report opens with a defence of the methodology before anyone discusses the plan.Your team spends Monday morning pulling numbers for six clients before anyone gets to think, and the renewal conversation inherits every doubt the monthly review raised.
ONE NUMBER

What changes when both sides read the same number?

Answers in seconds instead of hours.

The number in your deck is the number in their board pack, built from their raw data and cited to source. The monthly review starts at the plan.
Time to answer
Hours → seconds
A measured result, not a model. UK D2C pet food brand, one place to ask the business anything across Notion, GitHub and Klaviyo, under NDA.
HOW IT HELPS

How does Signal over Noise help an agency?

End the numbers argument

One reconciled definition, cited to source, owned by nobody and trusted by both sides.

Client-approved by design

Clients approve spend and publishing, so there are no surprise moves to explain.

An audit trail for scope

Every action logs who approved it, when, and on what evidence.

Report where clients live

Decision threads run in Slack and Teams, not in a portal nobody opens.

Fits the stacks you inherit

Shopify, Klaviyo, Recharge, Meta, Google, plus 3000+ integrations.
PROPOSE · APPROVE · EXECUTE · REVERSE

What does a morning look like across accounts?

The loop runs around shared accountability. The agency proposes with evidence, the client approves, the move executes, and the log records the joint decision. Nobody gets blamed for a number nobody can trace.
01

Propose

Each move arrives with its evidence and its expected effect, cited to source.
02

Approve

You approve, change or reject. Permissions are role-scoped: spending and publishing are separate rights.
03

Execute

The approved move runs in the system it belongs to. No copy-paste, no handover.
04

Reverse

One click puts it back, and the log keeps who approved it, when, and on what evidence.
Three client workspaces · this morning

Ridgeline Coffee

Budget shift approved 08:41Executing in Meta Ads

Marlow & Frost

Blended CAC $52 · down 9% week on week1 proposal pending

Brightwater Botanicals

Month-two retention slipped to 58%Winback flow proposed
Illustrative example on invented brands. The figures are not from a customer.
MEASURED

What has it measured for a client team?

A measured result

Cohort LTV forecast within 3.6% of actual at week four, in one engagement.

A measured result, not a model. UK D2C subscription health brand, seven-figure monthly acquisition spend, under NDA.
Forecast error at week four
3.6%
In their words
We stopped arguing about whether the numbers were right — and started deciding what to do with them.Finance lead · UK D2C subscription health brand
FAQ

What do agencies ask before they bring a client?

It becomes the shared source both sides report from. Your deck and the client’s board pack carry the same number, built from their raw data on one governed definition and cited to source.
Configurable. Spending and publishing are separate, role-scoped rights, so the client can hold both, hold one, or delegate to your team. Every approval is logged with who, when and on what evidence.
Yes. The full action log records each move with its evidence and expected effect, the approver and the time, and every move reverses in one click for 14 days.
Core connection takes 30 minutes for the standard subscription stack, and the first approved moves run inside two weeks. Shopify, Klaviyo, Recharge, Meta, Google and 3000+ further integrations. Reconciled rather than merely connected.
Blended CAC is total acquisition spend divided by the new customers acquired in the period, rebuilt from raw spend and order data on one governed definition rather than taken from any single ad platform’s attribution.
Each client is its own subscription. From $500/month per brand. Subject to company size, usage and number of seats. Your team is invited into each workspace with scoped permissions. The partner program pays 10% of subscription revenue for a referred client’s first year and routes execution work from Pulse back to partners first. Pulse is SoN’s daily list of what needs acting on: what broke, and where conversion or ad spend is leaking, each with its evidence and a suggested next step.

Bring the client. Keep the strategy.

Book a fit review, or apply to the partner program.
Book a callSee the partner program
WHERE NEXT

The same engine, from the next chair.

Fractional CMOsSignal over Noise for fractional CMOsMedia buyersSignal over Noise for media buyersD2C brand owners and foundersSignal over Noise for D2C brand ownersPricingFrom $500/month, no application, no lock-in.How it worksThe operating loop, the category contrast and the full FAQ.
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